acortar url

¿Por qué acortar una URL? ¡Descubre su utilidad!

¿Cuántas veces has visto un enlace interminable imposible de recordar? La tarea de acortar la URL es beneficiosa para el usuario porque puede ver de forma más rápida de qué trata la web a la que está accediendo. Como profesionales del Marketing Digital es un aspecto que debemos tener siempre presente para, además de aportar claridad al texto, crear enlaces personalizados. Si quieres conoces para qué sirve y qué plataformas existen a la hora de acortar las URL’s, ¡no te pierdas ningún detalle!

¿Para qué sirve acortar la URL?

Como ya hemos señalado en la introducción, acortar una URL es un proceso muy sencillo que tiene grandes ventajas en cuanto a usabilidad y contenido. Cada vez que se inserta un enlace en el cuerpo de un texto, ya sea para el blog o una publicación en las Redes Sociales, se generan muchos caracteres alfanuméricos que pueden llegar a confundir al usuario. Por eso, es recomendable utilizar cualquier acortador de URL’s y transmitir de forma clara tu mensaje.

Además, cuando publicamos contenido buscamos que los usuarios lo compartan y, de esta manera es mucho más fácil porque pueden copiar el enlace o bien escribirlo ellos mismos. Y, otro punto importante de utilizar un acortador de URL es que podemos rastrear cada link y ver el número de clics obtenidos. Por último, debes saber que con esta herramienta puedes crear variaciones de un mismo enlace general.  Así, podrás identificar de dónde procede el tráfico de hacia tu página web.

Principales plataformas para acortar cualquier URL

Existe una gran variedad de plataformas desde las que puedes acortar la URL de tu negocio y muchas de ellas son gratis. A continuación, te detallamos las más conocidas y que puedes empezar a usar desde ya:

  • Bit.ly: la parte gratuita de esta herramienta te permite acortar la URL y personalizar la segunda mitad de tu enlace. Es decir, la primera parte siempre será bit.ly/ seguido de lo que quieras indicar.
  • URL Shortener: es una extensión de Google Chrome que junta varias plataformas como Bitly, Rebrandly o TinyURL. Y también crea códigos QR asociados a esos links.
  • Rebrandly: al igual que Bitly, te permite acortar, rastrear y editar los enlaces. Eso sí, siempre van a empezar por rb.gy/ seguido de lo que quieras introducir.

Con estas tres páginas podrás crear infinidad de URL’s personalizadas y modificar tu enlace en función de dónde lo vayas a publicar. ¡Empieza a utilizar esta opción y aumenta el número de visitas a tu web!

Marketing de Contenidos

¿Tienes un negocio y estás buscando llegar a tu público objetivo de manera atractiva? El Marketing de Contenidos es una parte fundamental de cualquier Plan de Marketing en las empresas. En Adverthia te ayudamos a crear contenido de calidad dirigido a tu audiencia de manera de aportes valor a los usuarios. Si quieres mejorar los textos estáticos de tu site e impulsar las Redes Sociales, nuestro equipo de profesionales estará encantado de ayudarte en todo el proceso. ¡Incrementa la visibilidad de tu web!

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